Authentic Online Marketing with Ruthie Gray

Authentic Online Marketing with Ruthie Gray


Ep. 18: 5 Best practices for writing killer captions

October 06, 2020

5 Best practices for writing killer captions; click below for shownotes 

https://ruthiegray.mom/writing-killer-captions/

Instagram Caption Blueprint

https://creative-creator-6398.ck.page/ab5350d864

Flourish Writers Conference

https://www.flourishwritersconference.com/2020conference?affiliate_id=2723777

See Episode 12 for information on  Linktree

 

What I’m about to share with you can apply to not only captions, but titles for going live, reels, and IGTV.  You can also use these tips to craft your bio - research shows you have 7 seconds when someone lands on your bio to either convert or click away.  

 

 
Writing Killer Captions Step One: Craft a title 
https://coschedule.com/headline-analyzer

 

https://headlines.sharethrough.com/

 
Writing Killer Captions Step Step Two: Share a hook
"True or false", "It was the worst day ever", "For six weeks I was in and out of hospitals", "Which is more important ?"⁠

Grab my hook resource, "Instagram Caption Blueprint".

 
Writing Killer Captions Step Three: Craft caption
Provide good spacing!  Nobody wants to read clumped up writing.  IG has just made this easier by allowing for spacing!

Add emojis to pull the eye along.

Stagger long/short/medium form (see episode 12, “How to find the best Instagram filters for stories + linktree and IG captions)

Spend time here.  Throwing words at people doesn’t work.  You want to STAND OUT and STOP them from scrolling!

 
Watch the Flourish Writers Conference for free!
 

 

 

If you’re listening in October, Grab your free ticket to the Flourish Writers Conference in the show notes - taking place for 3 weeks, from October 6- October 23.  Featuring speakers like Grace P. Cho, Asheritah Ciuciu, Katie M. Reid, Ann Kroeker, Rob Eager and Chad Allen, to name a few.  
Flourish Writers Conference
Gathered 33 speakers together that are passionate about empowering  and equipping others with the knowledge and tools they need to: 

* Recognize the power in their stories and receive the call to write. 
* Gain practical tools to plan, write, and market their writing. 
* Learn how to use different publishing routes to share their finished product. 

 

Even if you aren't a writer you may need a few tools to help craft your captions.

 

I'm speaking at this conference!  During my session, I’ll share

* Why I like Instagram as a platform for writers/authors vs. Facebook?
* What kind of content writers/authors should share
* My top three tips for using Instagram 

 

Full disclosure - I am an affiliate for Flourish writers and you will have an opportunity to