Inside the Box: The TV History Podcast
Episode 36 – Paramount’s Star Trek Strategy
This week Jonathan and Steve provide the history of, and discuss, Paramount’s near persistent strategy of using Star Trek as the anchor for every new media channel they attempt to launch. We focus our discussion on the years 1977, 1995, and 2015. So, if you’re a fan of Star Trek, or just enjoy the typical television network business shenanigans and power plays, we think you’ll dig this episode.
Then be sure to stop back two weeks from now on June 30, 2016 to listen to our next full length episode. You can leave a comment on this page and can always reach us via email at: feedback@tvhistorypod.com
Pearson and Davies, Star Trek and American Television: link
A useful Wiki about Star Trek: Phase II (1977) link
Short, but solid bio on Barry Diller: link
A short, 1989 LA Times article by Paul Richter expressing the then-rush to buy stations: link
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You can also listen to this episode on the Internet Archive here: link