On this episode of Coffee Break with the CompTIA Councils our guest is Gavin Gamber, Vice President Sales and Channel Alliances at ConnectWise and he shares the first half of the Buyer's Journey when purchasing new technology. In this episode we cover, pain, discovery, awareness, research and negotiation! For more information on the CompTIA Industry Advisory Councils, visit https://www.comptia.org/councils/industry-advisory-councils