Daniel Loeschen shares with us how MXD Process, as a manufacturer, has gotten started with ecommerce despite the usually large nature of B2B purchases. Danny: All right, so let's go ahead and jump into today's episode. I have a familiar face, Daniel Loeschen from MXD Process. Daniel, thanks so much again for coming on. This is take two, so I think you were here last October, November, and we talked about social media, so if you haven't seen that episode, you might want to check it out. We talk about the importance of social media and whether it's viable for manufacturers, it was a really great episode. But one of the other things that we wanted to kind of pick up on the conversation is that you guys are rolling out with E-Comm. And we're seeing that a lot, and I just think it's really valuable for everybody. So just talk about how you guys started doing that, why you started going into E-Comm and all that good stuff. But before we really get it started, for those who haven't met you or heard you, haven't watched the episode, tell me a little bit about yourself and MXD. Daniel: Yeah, so I'm the marketing director at MXD. The company's been around since 2010 I think, so going on nine years. And really just wanted to be a disruptor in the space that we're in. You know, it's old school industrial manufacturing and there's not a lot of new developments in that industry in terms of how to sell and how to process things and market, and it's just been the same stuff for so long and so we really wanted to kick it off from the beginning with trying to do something different and just see what happens. And it's been a great almost nine years. I've been there for the last six, so almost since the beginning. Danny: So what does MXD manufacture? Daniel: Yeah, so we started off making just agitation equipment, like big mixers, things like that. And then after a couple years, we started making our own vessels for them, which we found, there was a large need in the market for that because there's not a lot of companies, very few companies that do both and have the engineering in house. And so if you're needing to mix something, you need a mixer and you need a tank, and so you're buying them from different people, and then sometimes neither one of them have engineering, and you have to find engineering for them to design, and it can get really costly and really convoluted, and so we wanted to be a company that did all of that, and people really love that. So we added on stainless steel tanks and then a few years after that, we added on automation and batch control systems and stuff like that. So that's why we kind of changed our name to MXD Process because we're more of a process company now. So any piece of equipment that has to do with processing a liquid, that's what we provide. Danny: All right, so food service or chemical-- Daniel: Yep, pharmaceutical, food and beverage, brewing and distilling, chemicals, oil and gas, there's a lot of different verticals for it. Danny: Awesome. All right, so that makes a lot of sense. So let's talk about this E-comm thing. When did you guys start going into E-comm and why? Daniel: Yeah, so we started from day one. We built a store on Magento. I don't know if you're familiar with Magento. Danny: Yep, it's a E-comm website. Daniel: Yeah, it's a platform, and it's a good platform. It was a little too much in terms of everything that it could do for what we needed.