Daniel Loeschen, Marketing Director of MXD Process, shares how investing in the company website and social media catapulted them ahead of the competition. Danny: All right, well welcome back, let's go ahead and jump into this episode. Before we do that, like always, we've got Daniel Loeschen here, if you can just introduce yourself to the audience and who you guys are, MXD Process, what are you guys up to? Daniel: So my name is Daniel Loeschen, I'm the Marketing Director for MXD Process, we're based in Louisville, Kentucky. And we are a process manufacturer, process equipment manufacturer, and we take a three pronged approach to how we do it. So we manufacture everything in house, in Louisville, and we have a mixing equipment side of our business, so we build industrial agitators, mixing equipment, and then a stainless steel tank shop where we build stainless steel tanks from five gallon to 25,000 gallon, and then a process controls, like batch control systems. And we tie it all together though our process engineering and programming and all that right in our plant. Danny: Great, awesome. So, a couple questions I actually want to ask just to clarify on that, as far as your go-to market strategies, do you guys deal primarily with distributors? Are you dealing direct? Obviously I would think direct where you apply something. Daniel: Yeah, mainly direct. We're not exclusively direct. The company started kind of that way, because we wanted to do something a little different in the industry where it was a hundred percent distributors, suppliers, sales reps, and so we started wanting to go direct to kind of cut that out, take the Warby Parker approach except in an industrial scale. Danny: Sure, yeah. Daniel: But over time, we don't want to ignore that that's how business is done. And so we do have some sales reps, but we don't make any exclusive deals to do that. Danny: Gotcha. Okay, so, a little backstory for our audience who's watching us. So we found MXD Process and we found Daniel through Twitter, actually, was interesting. So noticed that you guys had a really interesting profile, it was very well done. It was very accurate, there were a lot of things going on. And so we thought we'd reach out and just kind of see, what you guys are doing, if there's value there and just to get an understanding of your story. And so, I'd love to just go through your story, I mean how you guys kind of transitioned, 'cause it's kind of interesting, where you guys started from when you weren't doing digital marketing, what was that aha moment and to where you are now? So, what did it look like? I think what you said is, the company's about eight years old or so. Give us the snapshot of what it looked like back then? Daniel: Yeah, so, really, it started with our CEO. He was a chemical engineer by trade, and he was a vice president of another mixing company that just did mixers. And he worked there, I don't know how long he worked there, but that's where he started to learn all the ways that the industry is lacking in marketing specifically and ways that things could be done better, like going direct to the customer. 'Cause one of the things that he believed was that the customer is smart enough to be able to know what they want. Which I don't think… a lot of companies, at least, don't encourage that. And so when he parted ways with the previous company he started, Mixer Direct was the name of the company at the time. And we just did mixing equipment, just mixers, not tanks and all that stuff. And so he wanted to take a different approach. An online first approach,