Norman Winarsky recently sat down with Patrick Whitney, dean of IIT Institute of Design for a conversation on the creation of Siri, differentiating disruptive market solutions, building a culture of innovation, and the future of the making. Norman will be speaking as part of the IIT Institute of Design Strategy World Tour San Francisco event on October 13.

About Norman
Norman Winarsky is Advisor to Ventures Groups, Consultant, Author, and Angel Investor. He is past President of SRI Ventures, and has been responsible for creating SRI’s highest value venture and license opportunities. He is a founder of SRI’s venture process, which includes venture and license incubation, seed funding, the Entrepreneur-In-Residence program, and the nVention venture forum.

Norman was co-founder and board member of Siri, which was spun out from SRI in January 2008. Siri has now been incorporated into all Apple iPhones.

He is author of "If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures," a Harvard Business Review publication.