In this episode of Right To The Source, host Ed Birkin chats social casino with social slot consultant Guy Hasson, who reveals he only entered the space in search of “a normal, regular job” after being so tired and exhausted by a shoot of a science fiction movie he’d written.

Guy also unpacks the history, mechanics and appeal of this $6bn+ global industry – “the people who created it came from the industry, came from 888. They couldn’t figure out why this worked either” – as well as the much-targeted but never-executed conversion of this now 27.5 million-strong daily audience to real-money.

“I’m guessing that most of the first two exits, Playtika and DoubleDown, were because they thought they could turn the social players into real-money. The fact it hasn’t happened yet doesn’t mean it can’t”.

Enjoy the podcast!