The pandemic is affecting everyone in some way shape or form. If you’re staying home more that gives you extra time to work on your business. It’s an opportunity to work on your branding or rebranding, your marketing strategy and many other things. That’s what Troy Sandidge, A successful social media marketer who provides marketing strategies and solutions for growing small to medium size businesses to multi-billion-dollar enterprise brands, and I discussed on this episode.

Maybe your website wasn’t up to par pre-COVID, maybe your sales funnels and online calls to action weren’t up to speed and you weren’t getting as many online conversations and conversions as you would have liked. Screen time during the pandemic has increased 80-90%, which means many markets, possibly including yours, have become oversaturated with competition for views.

Now is the time to take a step back, monitor and update your website and implement new, improved marketing strategies. With all the competition chances are that not many people are coming to your site – that’s the perfect time to rebuild.

Taking a Step Back to Move Three Steps Forward

Look at your messaging from the last six months and examine what worked and what didn’t work. If you’re interested in creating new video content or getting into (or improving your current initiatives in) podcasting, now is the time to create in bulk – use that extra time wisely! Recoup, retool and repurpose your content while you’re not getting as many eyeballs on your site.

Where should you start rebranding? First and most importantly, examine your messaging. Start with understanding your audience and WHY they’re coming to your site in the first place. Then make that messaging more attractive based on who actually converted from viewing your products and services to BUYING your products and services. Who actually made you money? Focus your messaging on THEM.

Then ask yourself who is your IDEAL visitor? Who do you really want to focus on? Answering those questions will tell  you where to start retooling your messaging.

One Way to Wisely Spend Your Marketing Time

During COVID-19 you can’t meet people in person so you’re missing opportunities for richer connections. During the pandemic you can shift to highly focused videos and livestreams that are no more than 10 minutes long. Forget about the longer hour long, rambling videos that could actually work against you. In the videos and copy surrounding them tell your audience what the focus is and what important information you’re going to share with them – and then provide value in shorter sound bites. Focus on being conversational instead of just broadcasting messages.

Listen In!

Other topics we cover include:

How to create high quality content through interviews
How to use your notes and repurpose your content to create podcast episodes for people that don’t watch videos.
Why you shouldn’t hard sell your audience and what you can do instead
The key components of successful marketing conversations and how to integrate them into your marketing strategy
The right and wrong ways to market yourself on LinkedIn
…and more golden nuggets of marketing advice!