HVAC Business Growth

HVAC Business Growth

Episode 17: Consultative Selling for HVAC Business

March 19, 2013

1:09: Goal of Consultative Selling

1:35: People’s needs before products

2:28: Ask questions: understand what you customer needs

2:46 Example of Buying Criteria

5:25 Marketing communication process

6:15 Be the solution in your market