HVAC Business Growth

HVAC Business Growth


Episode 11: Direct Mail for HVAC Businesses

January 31, 2013

In this episode we discuss direct mail and how to do it the proper way.


0:46 - Direct Mail History


1:52 - Create a list for Direct Mail


4:07 - Get the list from SRDS


4:52 - Cost of Direct Mail


5:37 - Create an offer


7:12 - A pile and B pile theory


9:55 - How to improve opening rate of mails


12:06 - Use of sequence in Direct Mail


14:16 - Direct mail for customer reactivation