In this episode we discuss the importance of a USP. Sick and tired of playing the price war, race to the bottom game? Get a USP.

0:25 - Overview of the topics

0:52 - What is a USP?

1:53 - What a USP is not

3:07 - Example of a dumb USP

3:31 - 3 Examples of successful USPs

3:49 - Example of successful USP by Dominos

5:03 - Example of successful USP by Fedex

5:57 - Example of successful USP by Bill Phillips