HVAC Business Growth

HVAC Business Growth


Episode 5: Sales Training for HVAC Businesses

December 12, 2012

In this episode we discuss sales and how to match your sales plan to your marketing.


0:12 - Sales Techniques


0:26 - Positioning vs. prospecting


2:27 - Pull vs. Push


3:48 - Permission marketing vs. interruption marketing


4:58 - Qualifying and disqualifying prospects


6:50 - Authority


7:52 - Can they say yes


8:48 - Step 1: Permission-