In this episode we discuss social media, does it work for HVAC businesses? If so, how to use it to attract customers.

0:35 - Facebook

2:16 - Twitter

3:53 - LinkedIn

4:47 - Google+

6:39 - Use social media: Know what people say about your business

8:09 - Use social media: build an audience

8:48 - How many tweets per day?

9:57 - Don't post crap on Twitter