How To Product

How To Product


Latest Episodes

S3 E3: How Latency Targets Can Go Wrong
April 17, 2020

So our last episode convinced you to prioritize product speed — what can go wrong? Turns out, a lot. In this episode, we share the common pitfalls we’ve seen in prioritizing speed — from the dozens of tiny features that together drag down your performa...

S3 E2: Latency Targets
April 05, 2020

We all agree that speed and responsiveness are critical to making a product great. But how do you know which parts of your product to optimize and what to set as a goal? In this episode, we discuss with our special guest Ryan,

S3 E1: Tools and When to Use Them
April 05, 2020

When do you run an A/B test vs just rolling out a feature? When does user testing help? The answer is when you need to know something. In this episode, we explain the types of unknowns you face when launching a new product of feature and how to use the...

S2 E5: Good Products have “Feel”
May 19, 2019

Good products feel great to use. They’re fast and responsive. Every interaction is a mini-delight. They feel unbreakable. But how do you as a PM get that good product feel in your product? From performance targets to cutting jank — we’re here to help!

S2 E4: Good Products are Usable
May 19, 2019

Good products have great design (and no, we’re not talking about beauty, but that’s important, too). Introducing, the How To Product 15 min design crash course. We’ll give you the concepts you need to understand what separates brilliant design from a c...

S2 E3: Good Products are Exceptional
May 19, 2019

In a previous episode, we mentioned that great products solved a real, user problem better than it ever had been solved before. This episode is all about that one word: better. What made Facebook better than Myspace?

S2 E2: Good Products are Focused
May 19, 2019

Good products don’t always stay good. One pernicious cause of product rot is feature creep. Don’t make the mistakes we did! In this episode, how to handle power user features, how to say No, and why every product evolves to add messaging.

S2 E1: Good Products Solve Real Problems
May 19, 2019

Sounds obvious but it’s easy to forget: good products solve real, human problems. But how do you find these problems? Worse how do you make sure you and your team aren’t chasing “mirage value” — something that seems like a real problem but really isn’t...

S1 E7: Working with Remote Teams
December 24, 2018

Otherwise known as PM’ing on hard mode. At some point you’ll need to work with a distributed team. We talk about the 24 hour rule for making decisions, the extra importance of squashing ambiguity, and how important it is to rep your teams work back at ...

S1 E6: Earning Trust on a New Team
December 24, 2018

As a PM, trust is your currency. You can have the greatest ideas in the world, but if nobody trusts that you know what youre doing or trust that youll do what you say youll do, nothing is going to