Hot Shots - Firey Little Rants On Marketing

Hot Shots - Firey Little Rants On Marketing


How To Be A Good Community Brand And Avoid Looking Like A Jerk

March 05, 2018

How does a small business brand represent itself as a good community member in its advertising without coming across as opportunistic or disingenuous? Even in the mighty and (mighty expensive) Super Bowl, there are commercials designed not to sell, but to make the brand look like a winner for the community, and Budweiser has offered a sterling example of how to make it happen using a simple story told well--and the example is scalable to any advertiser in any media.