Hot Shots - Firey Little Rants On Marketing

Hot Shots - Firey Little Rants On Marketing


Yes, You Can Learn Something Profitable From Silly, Silly...

February 26, 2018

Is there anything quite as ridiculous as the Bud light "Dilly, Dilly" campaign? Methinks not. However, it's also a juggernaut, having entered into the zeitgeist--with its apex so far being the epic, production-intensive Super Bowl commercial. But the silliness belies some incredibly smart thinking from the top--and some useful takeaways for anyone who's in the position of making marketing decisions.