Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #304 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.threatcop.ai/  cyber security simulator https://cymulate.com/

00:06— Our Technique this week is; "How Cyber Secure is your Hospitality Operation?"

00:12 — News and Show Review

CoHosts
Dean Schmit
Adele Gutman

Show Notes
00:03 -- Is marketing on pause right now
00:14 -- what is the true value of marketing messages
00:27 -- what is the real value of us being on as a 24/7 TV channel
00:30 -- tools that accelerate the efficiencies of guest interaction https://asksuite.comThis is the Harvard Business Article: https://hbr.org/2021/05/4-strategies-to-simplify-the-customer-journey
00:40 -- the uses of  www.influencersoft.com
00:46 -- https://www.d-edge.com/
01:03 -- How to oversell a hotel and or how to yield rates for walk-ins
01:16 -- What are some prognostications for summer/fall business this year
01:27 -- how to retool your hotel to the current demand for you market
01:37 -- the disfunction that exists in the reality of our current industry hierarchy
01:42 -- Social Proof will be a key element to the recovery
01:48 -- there may be a second wave purge of all those businesses that are just grabbing current business
01:53 -- How to write a great job description
02:10 -- Show Ends

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