Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #146, we are airing Friday, March 10th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show â??This Week in Hospitality Digital Marketingâ?? which also airs every Friday at 10:30 am Central US Time. SO let's get started; "Facebook opens the advertiser floodgates, and a few instant articles and some city guides, our co-hosts go down OTA memory lane of rate parity and is Red Lion getting a fair review" Co-hosts Edward StOnge Robert Cole Tim Peter Holly on chat :05 â?? Facebook Open Video ad format article :09 â?? Facebook instant articles now in main stream :10 â?? Tim Peter Joins :22 â?? Ed asks about the ability of Meta to track mobile only rate offers :30 â?? amazing history of OTA growth and rate parity issues and the real victim in it. 1:04 â?? Revenue is up 4% but revenue capture is down .5% 1:30 â?? dealing with a limited perspective Owner tackle your budget first, and do block and tackle stuff 1:36 â?? Robert stats about Mobile 1:42 â?? Limited service hotel strategies 1:54 â?? Red Lion discussions 2:04 â?? tablet volume use loss discussion 2:10 â?? limited service properties and there economic futures, blackstone and what they are doing 2:15 â?? show ends potential topics Facebook Audience Network Announcing Access to More Video Formats for Publishers Across Desktop and Mobile https://www.facebook.com/audiencenetwork/news-and-insights/video-announcement Instant Articles A new way for any publisher to create fast, interactive articles on Facebook. https://instantarticles.fb.com/ Facebook TV app for apple TV and smart tvâ??s http://digiday.com/media/inside-facebooks-pitch-for-original-shows/?mkt_tok=eyJpIjoiWXpBeE5EUTRNMk5tWWpjMyIsInQiOiIxWG0zNU1IVVI0NFlsbDQ4UzNDZkRpOWhWMlN2ZWF6SGM0V0lvUU1sUStKVzBFbDRyVk9JVFwvYmZPWThpdW81UWxRUXFcL1hZa3A2M2UzalpLa0xXVTRuT2lmXC9NTkRncFYyMmwzbE05MzFuVXlCY2lKbFdqK3hcL216cGlFbnJIQzUifQ%3D%3D Facebook adds a travel-planning feature called â??City Guidesâ?? https://techcrunch.com/2017/03/03/facebook-adds-a-travel-planning-feature-called-city-guides/ Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency http://www.adweek.com/digital/facebook-is-giving-all-advertisers-cross-platform-stats-in-its-latest-push-for-transparency/ Red Lion â?? Then and now 6 months ago: https://skift.com/2016/06/10/red-lion-hotels-contrarian-approach-to-direct-bookings/ Today: http://www.hotel-online.com/press_releases/release/red-lion-hotels-reports-net-loss-for-2016 We would also like to remind everyone about our content piece called, â??Mondayâ??s Marketing Minuteâ??. Inspired by all of the questions we get on the this podcast and on the live show that we either cannot get to or are repeats of topics or inspired from our conversations. We have found that so many industry professionals like yourself have questions that from time to time they donâ??t either have the resources available to get an answer or donâ??t trust the source of the possible answer. Now my co-hosts and I as we answer these questions are not trying to dole out free consulting, sometimes for brevity the best we can offer is a direction or a suggested authoritative resource to continue to answer your question with. Itâ??s meant to be help and brief. So I hope you check out the first installment from this past Monday at www.hospitalitydigitalmarketing.com/minute or bit.ly/hdmminute Remember â?? you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to ou