Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #145, we are airing Friday, March 3rd, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let's get started;

Co-Hosts
Stuart Butler from Fuel Travel
Holly Zoba
Tim Peters
Edward StOnge
Robert Cole

crazy cool Expedia site

https://www.expedia.com/OMGB

Trivagos new free hotel manager

https://www.trivago.com/hotelmanager/

IBM Watson Content Hub

Create, manage, and deliver engaging and relevant customer experiences with our cloud-based, cognitive-powered content management service.



https://www.ibm.com/us-en/marketplace/cloud-cms-solution


How augmented reality can supplement hotel mobile learning

http://ehotelier.com/insights/2017/02/28/augmented-reality-can-supplement-hotel-mobile-learning

The Independent Hotel’s Guide to Engaging and Retaining Guests



http://blog.hebsdigital.com/the-independent-hotels-guide-to-engaging-and-retaining-guests


Marriott Turns to Starwood Vet to Run All Three of Its Loyalty Programs

https://skift.com/2017/03/01/marriott-turns-to-starwood-vet-to-run-all-three-of-its-loyalty-programs


New York revises down 2017 forecast, blames Trump

http://www.travelweekly.com/North-America-Travel/New-York-revises-down-2017-forecast-and-blames-Trump


Q4 2016 earnings roundup
http://www.hotelnewsnow.com/Articles/115898/Q4-2016-earnings-roundup

La Quinta Launches Enhanced Loyalty Program


http://lodgingmagazine.com/la-quinta-lauches-enhanced-loyalty-program/


Does your hotel financial statement pass the test?


http://ehotelier.com/insights/2017/03/02/hotel-financial-statement-pass-test


Skyscanner Enlists Finnair for Most Robust Airline Instant Booking Yet


https://skift.com/2017/03/02/skyscanner-enlists-finnair-for-most-robust-airline-instant-booking-yet/


Political Threats Force U.S. Tourism Boards to Examine Their Roles


https://skift.com/2017/03/02/political-threats-force-u-s-tourism-boards-to-examine-their-roles/

1) Opening a hotel? Give all your distribution to online agencies

https://www.tnooz.com/article/give-distribution-to-otas-focus-on-guest-experience/
The stupidest suggestion I have ever read. Weirdly, lots of support for the idea in the comments…
2) Priceline and Expedia 2016 Results
Room Night Growth:
Expedia +21% (+16% organic growth - excluding eLong, Orbitz & Homeaway)
Priceline +28.7%
Total Marketing Spend:
Expedia $4.37 Billion
Priceline $4.21 Billion
Total $8.58 Billion


We would also like to remind everyone about our content piece called, “Monday’s Marketing Minute”. Inspired by all of the questions we get on the this podcast and on the live show that we either cannot get to or are repeats of topics or inspired from our conversations. We have found that so many industry professionals like yourself have questions that from time to time they don’t either have the resources available to get an answer or don’t trust the source of the possible answer. Now my co-hosts and I as we answer these questions are not trying to dole out free consulting, sometimes for brevity the best we can offer is a direction or a suggested authoritative resource to continue to answer your question with. It’s meant to be help and brief. So I hope you check out the first installment from this past Monday at www.hospitalitydigitalmarketing.com/minute or bit.ly/hdmminute

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called "this week in hospitality digital marketing show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time.