Herd Marketing Podcasts

Herd Marketing Podcasts


SEO Tips You Need to Know in 2020

December 04, 2019

In today’s blog article we are going to be looking at SEO tips for 2020. This content is available as a podcast that can be listened too and downloaded or in a written article format, as shown below. 

When it comes to optimising your website and the amount of organic traffic that you get, using a good SEO tool is unavoidable and also very advisable. There are several different websites and tools that you can use to help improve the search engine optimisation of your website. This includes sites such as SEM Rush, Google Analytics and Ahrefs for example.

However, if you don’t have access to these various tools, you can still improve the SEO of your content, website, or other digital media by simply implementing some/all of the following ideas and techniques included in this article. 

If you’re someone who is new to owning a website or digital content, you may not fully understand how to optimise your website for SEO. This is understandable, which is why we’re going to provide you with our top SEO tips and techniques that you can use to improve the quality of your search engine optimisation for your website. 

What is SEO?

At its core, SEO is the practice of using specific keywords, phrases, and other variables hat are placed onto your website in an effort to increase the natural ranking of your website on major search engines such as Google. There are over 200 known variables that affect SEO and each search engines ranks websites slightly differently, depending on the specific type of search ranking metrics that are used on their platform.

That is why it’s important to take into consideration the known variables that can affect your websites organic ranking. In the next section, we’re going to provide you with a list of our top free SEO tips that you can use to improve your natural ranking in search engines. 

Top SEO Tips for 2020 

As stated earlier, there are several different ways that you can approach optimising your website to improve the amount of organic traffic that you receive. Before implementing any SEO strategy, you need to write down all of the relevant information that is important to your business or operations. This includes things such as the location in which you offer specific goods or services, what you do and what your services provide.

Shown below is our comprehensive list of free SEO tips that you can use to improve the quality and ranking of your website with ease. 

#1 Optimise Meta Descriptions & Page Titles

Once you have created a list of premium keywords, you need to optimise your page title in order to bring in organic traffic. This is done by using an HTML <title> element which is hidden in the background of the page and it is usually editable in the website control panel, better known as the CMS or content management system. If you use a CMS website that is built using WordPress, then download and install the Yoast SEO plugin. This free plugin will guide you through how to add page titles, meta descriptions and can also be linked to your Google accounts. The keywords you use should contain important words and phrases that relate to your business and will likely...