In previous blog entries and podcasts, we have spoken about the importance of local SEO. For many small to medium-size businesses, local SEO should form part of your digital marketing strategy. In this latest blog and podcast, we are going to look at how, as a business, Herd Marketing is aiming to achieve organic ranking for the search term 'SEO Liverpool'.

To do this, we are first going to analyse our current position for this search term on Google, using a variety of SEO tools. At the time of writing, we are currently ranked 11th - so we currently sit at the top of page 2 for this search term.

To help us improve this, we now need to undertake some detailed search engine optimisation work and review both our own website and our competitors websites. Having done this research, we have identified a number of areas for improvement and will look to implement both on-site and off-site SEO work.

For On Site SEO, this may include tasks such as:

Content: Update / amend existing website content and ensure that it is still relevant and adds value to our website visitors.

Images: Ensure that all our images are compressed and as small as possible so that website loading speed is improved.

Page Descriptions / Meta Tags: We will look to tailor our wording, content, and descriptions in our page descriptions and meta tags, so that they refelct the search terms that we are trying to rank for.

For Off Site SEO, this could include activities such as:

Links: Using the data obtained from our website analysis, we will look to increase the number of quality backlinks to our website. This will be done in an ethical way, using only white hat SEO techniques.

Social Media: As part of our digital marketing strategy, we will use the new content that we spoke about earlier, and will share it across all our social media channels. This, if done correctly, could have a positive outcome in other areas of our SEO, such as back links and improved UX

Please note: When we talk about content, we are covering both written articles, blogs, videos and also podcasts.

Blogs - Alongside content, blogs from on other domains that link back to your website and talk about a similar subject, can have real benefit to your organic ranking. Reach out to influencers, suppliers and specialists within your industry and enquire about getting some content created. It has benefits for them and also for you, especially if they link back and have good domain/page authority.

I hope this podcast and blog has been of some use to you and that you are able to take something away from it and maybe implement it within your own businesses website. If you have any thoughts, ideas or suggestions, then please do leave a comment in the box below.