The Happiness Playbook

The Happiness Playbook


Play Theory in Marketing and Entrepreneurship with Ben Willson HPB007

September 19, 2020

We’ve got a great show ahead of us today for anyone interested in applying PLAY THEORY to business, entrepreneurship, marketing, and mental health! We sit down with Ben Willson and discuss how Play Theory benefits the marketing process and how to leverage Play Theory to navigate the loneliness and hardship of entrepreneurship.


Ben Willson is the Co-founder & CMO of komedy.io, a platform that connects comedians with brands to make ads funny again as well other content too. Former Fortune 500 consultant that worked with C-suite executives in crafting strategic narratives. Started his first business at 16 and fell in love with marketing as it allowed him to share a message with an audience that could influence them to do more with their lives.


This Week’s PRO TIP is:


LINKS From Show



Come join the conversation and play with us!


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Remember that Life is a team sport, so let's play together!