Joshua MacLeod:

It’s incredibly easy to become discouraged by how hard running an organization is. If you run a business, if you run a nonprofit, it’s going to be tough. What vision does is it reminds you why what you do is important. What a vision statement does is that it reminds you, hey, this is why we’re going to push through this hard time and keep on going.

Podcast Announcer:

Welcome to the Growability Podcast, your home for leadership, management, and marketing education, where we teach business and nonprofit leaders the necessary habits to make your organization thrive. Today’s episode shares the first step in the 12 Step Growability Model, how to create vision, mission, values, and standards of excellence for your business or nonprofit. Here are your hosts, Joshua MacLeod and Bernie Anderson.

Bernie Anderson:

Last week, we began this new series in which we are talking about the Growability 12 Step Model, and we’re going to be sharing with our audience the intricacies of each step, which is pretty… Are we giving this away for free? What is going on here? This is great. This week we’re going to begin talking a little bit about step one.

Joshua MacLeod:

Yeah. In the 12 Step Model, the first step is to have a vision. If you don’t have any vision, if you don’t know where you’re going, then your customer is lost. Your team doesn’t know where they’re going. Every organization needs to have some vision for where are we going to go and how are we going to get there? We use the analogy in Growability of an acorn. This little seed has the potential to create an oak tree that will be 80 feet tall and 80 feet wide and will produce 15 million new acorns. The potential of an acorn, the technology in an acorn… We can create rockets that’ll fly straight up to the moon. We can send satellites out to Mars. We can build super computers that will fit on our hand. We don’t have anything like the technology of an acorn.

Joshua MacLeod:

When you look at this, I mean, this is something that produces exponential growth by its very DNA. I liken the acorn in your organization to the vision, mission, and values of your organization. The vision, mission, values are like the DNA in your business. The acorn has DNA that can multiply and replicate and produce millions of new acorns. Well, the vision, mission, and values that you have in your business and the vision, mission, and values that you sew and plant into your business is what has the potential to multiply and grow.

Bernie Anderson:

All right. Here’s where it gets muddy. It’s like you could go into any business in your town, walk in and you could find either on a wall somewhere, sometimes it’s in the bathroom, sometimes it’s on a piece of paper on the desk in the back office underneath a lot of other things, you could go in and you could find a vision statement. You can find a values declaration. You can find a mission statement. And if you read those statements, they’re all over the place. There’s like, okay, here’s our vision. We’re going to do this. Could we talk a little bit about how do we differentiate between a vision, mission, value statement? How do we begin to understand what the difference is between those things?

Joshua MacLeod:

Yeah. If I’m the owner of a company and I walk into a team meeting and I say, “Okay, everybody, we’re going to start today talking about our vision, mission, and values,” there’s like, like a collective like yawn or rolling of the eyes or pause or “eww.” Who really wants to work on vision, mission, value? And the reason why is because, first of all, if I say vision, mission, values in our society, that doesn’t mean anything. There’s no standard of what does a vision actually mean? What does a mission actually mean? What do values actually mean? When I say vision, mission, values, I’m likely inviting someone to a confusing process. And there are as many awkward and strange and differing definitions about what vision, mission, values are, as there are like taste of cars.

Joshua MacLeod:

There is so many different options that I think people are continually confused about what vision, mission, and values are. When we created the Growability Model, the focus was not just on what is the statement and how do I define it? The focus is on, how can that actually be used in your organization? It took a lot of time for Growability to figure out how are we going to define vision, mission, value standards of excellence at an organization? Let’s break down each one of these statements into what it is, how we define that at Growability, and hopefully we can add some clarity to this process for our listeners. What is a vision statement? The way that Growability defines a vision statement, we define it as the positive change that can be.

Joshua MacLeod:

When I think about vision, vision is what you see. For an entrepreneur, what you see doesn’t have to already exist. What is the change that can be? What’s our vision? In the Proverbs it says, “Where there is no vision, the people perish.” If your business doesn’t have any vision for the business, it’s on a track for decline. Every business, every nonprofit organization, every family, every person needs to have some vision as to what is the positive change that can be? What is that thing that we can bring into society that we can change? Now, the vision is different, completely different from the mission statement, because a mission statement, you really can’t create a mission statement until you have a clearly defined vision statement.

Joshua MacLeod:

A mission statement asks the question, what are we doing to bring about that positive change in your vision statement? The definition of a mission statement is, how do you bring about the positive change? In my vision statement, I’m looking at the positive changes that can be. The mission statement is what I’m doing to bring about that change. Why are these two things important? Why is it important to define your vision as the change that can be? The reason is it’s incredibly easy to become discouraged by how hard running an organization is. If you run a business, if you run a nonprofit, it’s going to be tough. What vision does is it reminds you why what you do is important.

Joshua MacLeod:

What a vision statement does is that it reminds you, hey, this is why we’re going to push through this hard time and keep on going. If I walk down a road, the scenery is going to change a lot, but I’ve got to make sure that I’m on the right road. If I start getting off into the scenery and walking over here and walking over there, I’m not actually going to reach the destination unless I stay on that road.Vision is the roadmap for where you’re going to go as an organization. It allows you to stay focused and actually reach your destination without getting distracted. What the mission does, the mission helps keep you between the lines on that road. Without a mission, you can’t clearly define what’s different about you and everybody else.

Joshua MacLeod:

We might have the same vision. We might want the same change, but a mission talks about how I’m actually going to bring about that change. The vision is like, this is the hill that we’re going to take. The mission says, “This is the way that we’re to take that hill.”

Bernie Anderson:

I have an idea. I have an idea. I have in front of me just a few vision statements, and you have no idea what these are. We did not plan this together.

Joshua MacLeod:

Yes.

Bernie Anderson:

And these are called vision statements by companies that all of us have heard of.

Joshua MacLeod:

Okay, good.

Bernie Anderson:

And you tell me, is this a vision statement? Is this a mission statement? Let’s just tear it down a little bit in this framework. Okay.

Joshua MacLeod:

Yeah. Sounds good.

Bernie Anderson:

We’ve got a ton of time here, but I think it could be kind of fun. Eyeglass company. We believe that buying glasses should be easy and fun. It should leave you happy and good looking with money in your pocket. We also believe that everyone has the right to see them. Is that a vision statement? Is that a mission statement? Or is that something in else?

Joshua MacLeod:

Okay. Well, there’s two more things that we should define as we jump into this, and I love this because I actually heard maybe three or four different things. I want to come back to that in just a second. The two more things let me define real quick. One is, what are value statements? Once I think about my vision statement, once I think about my mission statement, the next thing I want to really consider is my values statements. I love to define values as promises. Values are promises that I will make for my customer. If you run a company and I know what your values are, I know about the decisions that you’re going to make. When we help our companies create value statements, we ask the companies to create promise statements.

Joshua MacLeod:

We name your value statements as promise statements. Values are all about decision making. Now, the fourth thing that I think every business, I think every business should have a vision statement, mission statement, value statement, and standards of excellence. Standards of excellence is all about the quality from which you produce your product or your service. The standard of excellence isn’t necessarily looking out. It’s looking in. The standard of excellence is something thing that every single member of the team has to judge the quality of their work by. If our job is to create a diode on a computer that’s going to last 600 years, that’s a standard of excellence.

Joshua MacLeod:

If our job is to create a diode on a computer that’s going to last until it sells, that’s a standard of excellence. When you define your standards, you define who gets to be on your team. There’s the four things that every organization needs. We need a vision. We need mission. We need values, and we need standards of excellence. So now jump back into that eyeglass company. I have an idea.

Bernie Anderson:

Let me just clarify to make sure we’ve got this right. Your vision is kind of your what, like, here’s what we see. The change that could be its your what. Your mission is how we do this.

Joshua MacLeod:

Yes.

Bernie Anderson:

Your values are the promises that you make to yourself.

Joshua MacLeod:

To yourself, to your team, to your customers, to your stakeholders.

Bernie Anderson:

Yes.

Joshua MacLeod:

Values are the promises that you make to all of them.

Bernie Anderson:

To all of them. And your commitments are your standards of… Your standards are your commitments to this is how we define excellence in our organization. Warby Parker’s mission statement is, we believe that buying glasses should be easy and fun. It should leave you happy and good looking with money in your pocket. We also believe that everyone has the right to see.

Joshua MacLeod:

Okay. Fantastic. The thing about that is, there’s no chance that I’m going to remember all of that, and I bet they paid somebody like $100,000 to come up with that. But the thing there is you’re actually mixing a whole lot of elements. The very end is what I would call the vision statement. We believe that everybody has the right to see.

Bernie Anderson:

That’s good.

Joshua MacLeod:

This is the change that can be. Right now there are people who don’t have the right to see. We want to help them to become the people that have the right to see. I think the way that Warby does that is when you buy a pair of glasses, they buy somebody else a pair of glasses, and so it’s like helping people out. Now, the very first thing that they lead with sounds very missional to me. This is what do you do to empower this to happen. Read that first line.

Bernie Anderson:

The first one is, we believe that buying glasses should be easy and fun.

Joshua MacLeod:

Yeah. Okay. So the mission… If I were to write this as a mission statement, our mission is to make buying glasses easy and fun. Our vision is to make it so that everybody in the world can see. Our mission is to make buying glasses easy and fun. And then they have some of their core values and standards of excellence…

Bernie Anderson:

It should make you happy, good looking with money in your.

Joshua MacLeod:

So within that, I’m going to say that one of their values is style. We only offer certain types of glasses. That’s like one of their core values. We’re not going to sell you glasses that are going to make you look bad. In that example, kudos to Warby Parker for having several of the ingredients of good vision, mission, values, and standards. Hit me with another one. How did I do on that one? Does that make sense?

Bernie Anderson:

Yup, that was a good one. All right. Let’s go with Uber. Here’s Uber’s… What do they call this? They call this their mission statement for Uber. We ignite opportunity by setting the world in motion.

Joshua MacLeod:

Ooh. We ignite opportunity by setting the world in motion. Useless. That has no value for me. That is very cool. Very cool. But is the team member in their organization igniting opportunity? No. Okay. I guess that be some of their mission. Okay, I can see a little mission in there. We’re uniting opportunities…

Bernie Anderson:

A little mission, because they help people get jobs or be an Uber driver or whatever.

Joshua MacLeod:

Yeah, but it’s not telling me who. It’s not telling me who it’s uniting opportunity for. Say it one more time. I don’t have it in front of me.

Bernie Anderson:

We ignite opportunity by setting the world in motion. You got to have some insider baseball here to know what’s going on with Uber. If I didn’t know who Uber was, I would be like, “That makes no sense to me at all.”

Joshua MacLeod:

I mean, it’s very sexy. It’s very cool. It’s not super functional. I don’t know what their standards of excellence are. I don’t know what their promises are. If their vision was more along the lines of, we are going to add mobility to every person in the universe, or we’re going to take down taxi cabs, or just whatever it is, the change that can be… I want to know what’s the change that can be, and then the mission is, how do you bring about that change? What are you going to do in that change? Let me say one thing. Sometime when organizations are confused about what their vision is, what their mission is, what their values are, what their standards of excellence are, then they dump everything into what’s called a purpose statement.

Joshua MacLeod:

Purpose statement is like a hodgepodge of all of those things. It can be anything you want it to be. It’s the magic bullet. Well, I don’t really know how to create this. Let’s just create a purpose statement and we’ll dump whatever we feel like in this thing. I’m fine with that. I prefer what we do at Growability is we do a find your acorn, which is kind of an upgraded version of a find your why. That’s a Simon Sinek thing, but anyway. We do do purpose statements, but we call them find your acorns. It’s different for sure. Give me another. Give me another one.

Bernie Anderson:

Let’s try this one. Let’s try this one. Let me do Google’s. Let’s do Google’s.

Joshua MacLeod:

Okay. Okay, good.

Bernie Anderson:

Google’s, this is their vision statement, to provide access to the world’s information in one click.

Joshua MacLeod:

See, that’s fantastic. That is a vision statement. That is the change that can be. If I want to have access to the world information in one click, do I have that now? I do. Does everybody in the world? Maybe not, but that’s what their vision is. They see a world where you have access to the rest of the world information in one click. The reason why Google is so successful year over year over year is that they keep the same vision. This is what we’re trying to do. I’m not trying to make it two clicks. We’re trying to make it one click. And that one click nowadays is, “Hey, Alexa, or Hey, Siri,” or whatever, but you click the button and then they search it. But that’s a great example of a vision statement.

Joshua MacLeod:

Any vision, mission, values, or standard of excellence that isn’t applyable is not going to be applied. If I want my team to do these things, I have to make sure that the vision, mission, values, and standards are applyable. That they’re applicable. That people can actually do this thing. You can mix Play-Doh together, but it’s not that great. It’s way better to keep the green separated from the yellow, from the blue.

Bernie Anderson:

Says the guy with eight kids, so he knows about Play-Doh.

Joshua MacLeod:

Yeah. Listen, I’m going to tell you what, when you mix the Play-Doh together, it seems fun and it is fun, but it’s only fun like once. When you keep them separated, you can continue to play with them time in, time out. The same thing is true with your vision, mission, values, and standards of excellence.

Bernie Anderson:

I have one more example of one that does exactly… This is the Play-Doh mix.

Joshua MacLeod:

Okay.

Bernie Anderson:

IBM. Here’s IBM’s, they’re calling this their vision statement, to be the world’s most successful and important information technology company.

Joshua MacLeod:

Vision.

Bernie Anderson:

Successful in helping our customers apply technology to solve their problems.

Joshua MacLeod:

Mission.

Bernie Anderson:

Successful in introducing this extraordinary technology to new customers.

Joshua MacLeod:

Nothing to do.

Bernie Anderson:

Important, because we will continue to be the basic resource of much of what is invested in this industry. They paid someone for this.

Joshua MacLeod:

They may have wrote this internally. Is that the end of it? Is that the end?

Bernie Anderson:

Yeah, that’s the end. I guess they’re defining what’s successful and important is to them.

Joshua MacLeod:

Here’s the fundamental difference between a Growability vision, mission, values, standard of excellence statement and a lot of Corporate America. What you just read from IBM is a statement written for a shareholder.

Bernie Anderson:

Yes.

Joshua MacLeod:

It shows you as a shareholder what IBM is going to spend money on and how they feel like they are going to guarantee the money from your investment. That’s not the way we roll at Growability. When we create vision, mission, values, and standards of excellence, we create them for a customer. Your vision, mission, values should be pointed at the direction of serving, not being served. If you point your vision, mission, values in the direction of serving others, you have unlimited potential.

Bernie Anderson:

That’s so good. Well, let’s do this then, Joshua. We’ve got some time left here.

Joshua MacLeod:

Sure.

Bernie Anderson:

Let’s focus a little bit on looking at the vision, mission, values statements that maybe we’ve helped clients to develop. What are some of the differentiations here between what we just read in Corporate America to what we would do to help a client be customer focused with their vision, mission, values statements?

Joshua MacLeod:

Okay. This is a great company. This is a surgeon. It’s a medical office here in Nashville. This is Middle Tennessee Oral and Implant Surgery. Dr. Mark Hardison runs that organization. It’s fantastic. This is their vision. Our vision is to see thousands of patients in Middle Tennessee with restored physical health and thousands of healthcare providers influence towards healthcare as it should be. What is the change that can be? Well, you’ve got thousands of people that do not have restored health. We’re going to restore their health. But more than that, they not only want to help patients, they want to help the healthcare industry be along the lines of something that we’ve coined as healthcare as it should be.

Joshua MacLeod:

So now what is their mission? So their mission is to provide healthcare as it should be. And then they dive into that a little bit, providing compassion, availability, and excellence to our patients and their families.

Bernie Anderson:

That’s good.

Joshua MacLeod:

This is what we’re trying to do. We’re trying to restore health. We’re trying to influence doctors. This is how we bring it about. We do that by providing compassion, availability, and excellence to our patients and their families. So now what are their core values? We write their core values as promises. Compassion. We promise to show kindness, dignity, and respect to every person that walks through our door. If you need to get your wisdom teeth done or you need a dental implant and you go to a company whose core value… The first one is compassion. We promise to show kindness, dignity, and respect to every person that walks through our door. As a customer, I’m liking this. Okay, number two, availability.

Joshua MacLeod:

We promise to show up on time and be available when our patients need us. So many surgeons, they establish their office to be ready on their schedule. If you need your wisdom teeth pulled, okay, six months from now on a Tuesday at 1:30, we can do that. Well, one of their core values is availability, so they have to schedule time for emergencies. They have to make it so that they can be ready. And then the third one is excellence. We promise to give our best every day and continually improve our systems and process. Let’s say, Bernie, that I just said, compassion, availability, and excellence. Okay, great. Put it on a cat poster. This is wonderful. Okay. This is what we do, compassion, availability, and excellence.

Joshua MacLeod:

We take that a step further and we actually add a promise statement. Now, everybody on their team knows about these. They actually read them every time they have team meeting, compassion, availability, and excellence. But this is also what the promise statement is. Okay, so now let’s look at the standards of excellence. Their first standard of excellence is patient-centric. We commit to fully understand the needs and concerns of our patients and educate before we medicate. The second is proactive. We commit to being focused on the task at hand and prepared to address any challenges that arise. And then third is positive. We commit to building a team culture that is encouraging, constructive, and optimistic.

Joshua MacLeod:

When we’re interviewing, and I’ve actually helped this organization interview staff members, when I’m interviewing them, I’m looking at, okay, is this candidate compassionate? Would they help with availability? Would they help with excellence? Do they seem to be patient-centric? Do they seem to be proactive? Do they seem to be positive? But then when you’re on the team, this is how the team polices itself. Hey, you know what? You weren’t proactive, so I had to be extra proactive. In their organization, if you’re kind of a low performer, you don’t last very long. This is the standards of excellence. That’s a medical company. That’s kind of the way that the vision, mission, values can be established in a medical company.

Bernie Anderson:

One thought here, Joshua, as we think about it, and this might be helpful for listeners, but your vision as I’m hearing you describe this has got to be in one sense quite aspirational. It’s the change that could be. It’s this big thing. Whereas your mission is going to be something that is… This is how we’re going to move towards this vision. This is how we’re going to put the operations and the products and the people into place so that we actually are acting towards the vision that we see. And then your values and standards are how you do the day to day. This is how we make our…

Joshua MacLeod:

This is how we roll.

Bernie Anderson:

Yeah. We roll like this and it’s super clear, super practical. It’s not aspirational. It’s just daily. This is how we do our things. And if this doesn’t fit you, then we may not be the company for you to work at.

Joshua MacLeod:

Yeah. Peter Drucker said culture eats strategy for breakfast and I’m a fan of that. Actually what we do is say, yeah, but culture only happens when you have good habits, which is why you need Growability to build your culture. I would agree with that with one difference. The vision is aspirational, but it’s also achievable. If I have a vision that’s aspirational and not achievable, then that’s not a good vision statement. When I look at Middle Tennessee Oral and Implant Surgery, it doesn’t say, our vision is to see millions of patients. It says, our vision is to see thousands of patients in Middle Tennessee with restored physical health. This is an actual thing. They’re not going to be in the scope of what they do.

Joshua MacLeod:

They’re not going to be in the hundreds of thousands. They’re just going to be in thousands. Your vision should definitely be aspirational, but only as much as it’s also achievable. Here’s a services company. This is a company called Pitcock Biomedical. Jeff is the owner out there. He’s incredible. They repair respirators and small different machines that do air quality and things like that for patients. Let me just run down their vision, mission, values. What I love about this formula is like this is a repair services company creating vision, mission, values. This doesn’t have to be sexy. This is just like, hey, what is our vision? What is our mission? What are our values?

Joshua MacLeod:

Here’s their vision, Our vision is to see thousands of community-based home care service providers located throughout the United States fully equipped to serve their patients in a timely manner. That’s our vision. What’s our mission? Our mission is to provide quality medical equipment repair that meets or exceeds manufacturer guidelines and has a quick turnaround. What is our vision? Our vision is the home healthcare providers have the materials they need to do what they do. What’s our mission? We meet or exceed the customer manufacturer guidelines, which other people don’t do. We also have a quick turnaround, which other people don’t do. This is our mission. That becomes a great simplifier for everything you do at the company.

Bernie Anderson:

Absolutely. It’s so much more clear than we ignite opportunity by setting the world in motion.

Joshua MacLeod:

Yeah, exactly. Here’s their values: integrity. We promise to do the right thing and follow through on our commitments to our business team and customer. Friendliness. We promise to treat others the way we want to be treated. Teamwork. We promise to work together so that everyone gets the credit. Standards of excellence. Quality. We commit to meet or exceed manufacturer guidelines. Punctuality. We commit to efficiency in our work so our customers get their product on time. And consistency. We commit to creating a best practice where we spend time on the things that matter most. Punctuality is one of their standards of excellence. I got Joe who keeps showing up late. Well, Joe, one of our core values is punctuality.

Joshua MacLeod:

We commit to efficiency in our work so our customers get their products on time. You keep showing up late. You’re not hitting the punctuality thing. We’re going to have to write you up. If Joe just continues to do that, then either we have to change the standard of excellence and say, “We don’t care about time anymore,” or Joe needs to show up on time. But that’s where standards are so powerful because they give you something to measure yourself by in terms of the quality of your team and the excellence of your work. Okay. I got one more.

Bernie Anderson:

Yeah, let’s do it.

Joshua MacLeod:

This is hair salon in Nashville that is easily the top hair salon. Top notch. I’m inspired every time I work with any of the leaders at this organization. It’s just so cool. Oxana started the salon, and so her name’s Oxana, also the name of her salon. This is her vision. Our vision is to see millions of women throughout the world educated, empowered, and inspired. That’s her vision. Now, what does that have to do with hair salon? I don’t have any idea, but the reason why Oxana has a salon is because she wants to see millions of women throughout the world educated, empowered, and inspired. Okay. Well, now let’s hear what’s the mission. I know what the vision is. What’s the mission?

Joshua MacLeod:

Our mission is to inspire confidence by providing luxury brands, products, and services that help women live unlimited. Okay, so the mission is to bring luxury brands to the market and to scale. Brands, products, and services. If it wasn’t Oxana talking in this and like crafting this thing, I’m kind of like, “Eh. Betty Sue down on the corner is probably not actually going to accomplish all of these things.” Oxana is absolutely going to accomplish all these things. She’s incredible. I’m like, yeah, she’s going to have three luxury brands. She’s the next like, I don’t know, whatever, the Kate Spade or whatever that. She’s the next Vidal Sassoon. I’m like, heck yeah. Here’s her values. This is the promises that she makes to everybody that comes in to have their hairstyle.

Joshua MacLeod:

Connection. I promise to ask meaningful questions to discover the unique potential of every client. Synergy. I promise to step in and help and integrate my personal success with the success of my team. And growth. I promise to continually elevate my craft. If you’re going to go get your hair done at Oxana Salon, I was working with her social media Google Review, I’m like every day there’s like five star review, five star review, five star review, five star review. They flow in like daily. Well, part of that is every person that they walk in, they’re going to get connection, synergy, and growth. Here’s her standards of excellence, and I love these. This is your job application. If I’m going to work here, I’m like, “Whoa, okay, they’re serious about this.”

Joshua MacLeod:

Standard number one, make it happen. I commit to replace I can’t with I’ll find a way. Standard number two, kindness wins. I commit to being personally responsible for the power of my words in a hair salon. Standard number three, dependable excellence. I commit to great results even on my worst day. If you’re on Oxana’s team, you’re going to make it happen. You’re going to be kind, and you’re going to be dependably excellent. That’s where on your quarterly review if that doesn’t happen, well, then you can go work at one of the other salons in town, but you’re not going to be at the top dog, unless that’s how you roll.

Joshua MacLeod:

When you put into place vision, mission, and values statements and standards of excellence, it’s the fundamental ingredient to scaling and growing healthily in your businesses, defining what your vision, what your mission, what are your values, what are your core standards of excellence. If it’s real that eight out of 10 small businesses fail, if 80% of small businesses are going to fail, the two of them that succeed are going to have very clear vision, mission, values, and standards of excellence. If you understand who you are, what you do, what you don’t do, how you roll, how you don’t roll, the promises that you make, the commitments that you make, those are fundamental for creating synergy, the fundamental for creating growth, they’re fundamental for serving a customer with excellence.

Joshua MacLeod:

It really, really is important to get your hand and your mind around what’s our vision, what’s our mission, what’s our values, what’s our standards of excellence.

Bernie Anderson:

For sure. If someone’s like, yeah, I really want to start thinking well about this in my business, in my organization, how do you get started beginning to think about this for your organization?

Joshua MacLeod:

Best way, Bernie, like always, join the Growability Collaborative. Get in there with a group of other business entrepreneurs and leaders. Talk this through. Listen to their vision, mission, values and you can really, really work in community to create this and move forward.

Bernie Anderson:

This is a really fun conversation to have with other business owners, other nonprofit leaders, the other people in your collaborative. The things that have come out of the groups that I’ve been involved with has been just great. Cool. Well, we want you to remember that you’re doing better than you think. You have more potential than you know, and we very much have appreciate you joining us as we grow Growability.

Podcast Announcer:

Thank you for listening to the Growability Podcast. The mission of Growability is to equip leaders to flourish in their life and work by developing vision, rhythm, and community. To discover if there is a more excellent way to run your business, visit Growability.com and speak with a certified Growability coach. Bernie and Joshua are also available for speaking engagements, workshops, and conferences. Subscribing to this podcast helps Growability equip leaders throughout the world and we appreciate your support.

The post EP31 – How to Create Vision Mission Values Statements appeared first on Growability.