President Donald Trump is preparing to deliver his first State of the Union address. But what exactly goes into the making of this annual address? On this governmentality short, Allen McDuffee speaks with Jennifer Grossman, CEO of the Atlas Society and former speechwriter for President George H.W. Bush. We discussed the importance of the State of the Union address, the power struggles that make the speech what it is and what the address means from a president who keeps the public updated via Twitter.