Get Unstuck & On Target

Get Unstuck & On Target


Episode 108: How Ditching Your Sales Script Can Significantly Increase Conversions

February 02, 2023

With both Italian and American citizenship, Rebecca grew up in Switzerland, attending British, Swiss, and American schools. Her upbringing was a natural education in avoiding “lost in translation” moments by verifying information before assuming she understood it. This has served her well in business, applying a data-driven approach to her work.


Rebecca Brizi’s Biography

Ask 12 Italian grandmothers for their tomato sauce recipe, and you will get thirteen different answers. They will all use tomatoes, olive oil, and basil… but the quantities will vary, as will the one special ingredient everyone has.


Every business has to have loyal customers, dedicated employees, and proper business goals, but the specific recipe is unique to each entity. Rebecca Brizi examines each business to discover what their special, unique recipe is, and builds a plan for all those separate ingredients to function well together, so the business owners can focus on what they do best: their craft.


Rebecca built her career managing the many moving ingredients of a software company, joining at the initial startup phase and moving the company through a major product change, to establishing a new office and subsidiary company in the United States. This office was generating more than 45% of the company’s business growth (by volume and value) within 3 years.


Since March 2017, Rebecca works providing consulting to small businesses to achieve happy employees, loyal customers, and all of their business goals.


Questions in This Episode
  • What kind of led you to your current role as a management consultant?
  • What do you mean by thinking big and acting small?
  • Do you find that because they’ve brought you in, they may have gotten caught up in the weeds?
  • How do you help a client take all of these ideas and put ’em into a plan?
  • What is the communication look like?
  • How do you know it’s working?
  • To what extent is it reinforcing these aspirations?
Links & Resources Mentioned…

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This Quiz is Going to Access you in 3 main Areas…
PEOPLE   .   PLANNING   .   PROCESSES
People

People is about making sure that you have the right people in the right positions in your company, and that you have a plan for how to retain and train your top talent.


Planning

Planning is all about knowing where you’re going and having exact steps that you can take for how you’re going to get from here to there.


Process

Process is about having efficient systems in place to help you get ahead of your competitors faster and with fewer mistakes.


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