If you’ve wanted to meet with a veteran PR pro who’s connected to top-tier producers at outlets like USA Today, The Wall Street Journal, and The View, then you’ll love my talk with media insider Joanne McCall, “The Media Polisher” and national publicist.

We discuss what pros do before every video call or interview, 4 things you shouldn’t do to get noticed by the media, a media pitch resource especially for writers, Joanne’s good ol’ tried-and-true PR tool, the only guarantee any publicist can offer you, how to choose the right publisher for you, and what small trade magazines can do for you that CNN and Oprah can’t.