Simplicity as a business value or principle is presented as a "Super" value. A value used by some of the most profitable businesses. Simplicity as a value, will help you build a strong and sustainable business because you’ll eliminate everything you really don’t need by developing the habit of making things simple. This is another secret of some of the most successful 21st century enterprises.

Resources:

"Simplicity in Business: To Be Simple is to Be Focused" Victoria Vessella

Chris Zook Bain and Company

"Simplicity-Minded Management" Ron Ashkenas