Funnel Radio Channel
Podcasts are the Number One Source for Multi-Use Content
Marketers crave content, they are desperate for content, sometimes too desperate. For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content. This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways.
Behind the Mic's Podcast Guys
Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies. FMG has reached half a million listeners since its inception.
Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.
Read the Transcript (Literal). You can use quotes but please attribute it correctly to the podcast.
Introduction: You're listening to Behind the Mic on the Funnel Radio Channel. Listen as Paul Roberts, Susan Finch, and Jim Obermayer talk B2B podcasting tips for companies, speakers, authors, marketing teams, and the C suite.
Jim Obermayer: Welcome to Behind The Mic. Today, we have myself and Paul Roberts. To remind everyone, Paul Roberts produces all the programs in the Funnel Radio Channel. And on top of it, he has OC Talk Radio. That goes out to about 3 million people a year in Orange County, California, and a much broader audience. He has over 1 million downloads a year with all of his programs, including Funnel Radio, with the Santa Claus beard.
Paul Roberts: Yeah, right. My Lincoln beard. That's trying to ... Abraham Lincoln famously grew a beard when a little girl wrote him a letter and said, "You don't look very good. I think you'd look better if you cover up your face." So I think that same applies to me here.
Jim Obermayer: We're going to talk about the many uses for podcasts from talk radio, to sales, marketing, HR, and customer service. There are long-term podcasts and short-term podcasts. There are over a million podcasts in the US now being offered, over a million. That's a big, big-
Paul Roberts: Big jump from when you and I started. It was a quarter that five, six, seven years ago, there were only 250,000 podcasts. People were still trying to figure this thing out.
Jim Obermayer: And 29 million podcast episodes, so it's a substantial number, but you and I have found through the years that there are many types of podcasts. Why don't you take off here and talk to us about the many, many kinds of podcasts in both B2B and consumer?
Paul Roberts: Well, let's start with an understanding. This is a new medium, and that I say that, it seems obvious, but it wasn't obvious to me when I started. I'd been in real radio 100 years ago, WMYKK 94, and thought this was just recorded radio.
This was something that we, like a radio show, you had a guest, you talked about a topic. The revolution was that was recorded and there were places storing these things you could do it. Webinars have been around as long or longer than podcasts, but there is no central repository for all the webinars taking place today. I don't know that you did a webinar unless you send me an invitation or you have it on your website, but I can go look up the podcast that you recorded today on iTunes, on Google, and a dozen other places, Stitcher, Spreaker, SoundCloud, and even places like iHeart that really were originally just for radio and music. Now they're collecting podcasts. Even Sirius XM is getting serious about podcasts. That's been the revolution in my understanding, that it's not just recorded radio. It's not just radio on demand.
It really opens up a whole world of things. For example, we know there's millions of storytelling podcasts out there. That's not something we heard on radio since the 20s, these serial