There are over 1,000,000 podcasts, the vast majority, however, fail to get beyond the 8th podcast.  Veteran radio and podcast producer Paul Roberts discuss with Jim Obermayer how to avoid being in the graveyard of podcasters. This week’s Behind the Mike..

Everyone wants more listeners, but realistically, you want more of the RIGHT listeners - those that will be affected by what you say, those that will share your show, and possibly consider your company and products to solve their problems. But before we..

This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank you note, ..

Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are o..

  Some say getting a guest for your podcast is easy, some say not so easy.  To understand how to get guests and manage expectations for both guest and host we talked with Sheena McKinney, executive assistant, and producer for Matt Heinz’s popular podcas..

We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their ..

  There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners.  This is for marketing and sales manage.

Marketers crave content, they are desperate for content, sometimes too desperate.  For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content.  This podcast is for anyone that wants to offer insincere, ..

The demands on marketing are increasing exponentially.   Technology and AI are opening new lead gen, and branding opportunities, finding staff to use the technology is outgrowing a company’s ability to pay for them.  Our guest is Stacy Gentile, partner ..

B2B Podcasts have matured to reach a passionate narrowcast audience.  The Two Podcast Guys, Paul Roberts, and Jim Obermayer discuss the differences between broadcasting and narrowcasting and the benefits of narrowcasting for B2B Makreters.    This progr..