Funnel Radio’s Behind the Mic
Latest Episodes
Final Checklist Before You Launch Your Podcast
As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Pub
Preventing Disasters and Snoozing During Your Hybrid Events
Tired of lackluster virtual and hybrid events? Do you want to captivate your audience, whether in-person or by logging in remotely? This episode will open your eyes to creative techniques for producin
Putting Your Podcast Guest on the Map - Google Maps Ideas
Today we're wrapping up our series on using Google to promote your podcast. I'll share tips for leveraging Google Maps to get more visibility for your podcast. We'll cover how to create a custom map f
Creating a Google My Business Profile for Your Show and Ideas on How To Use it
Welcome to another episode of Behind the Mic! I'm your host, Susan Finch. Today we're continuing our series on using Google's free tools to promote your podcast. In this episode, we'll discuss 7 ideas
Adding Your Podcast to Google Workspace
In this episode of Behind the Mic, host Susan Finch discusses how to leverage Google Workspace tools for your podcast. She recommends getting a dedicated domain and email address for your show through
Measuring Podcast Success: Reminder To Set-Up GA4
Today is the perfect day to set up Google Analytics 4.0 and elevate your tracking game. Even if you need assistance, our team is here to support you. And if your current team lacks the know-how, we st
Podcast Host vs Event Speaker - Which is the Best Option for You?
Have you ever thought about how many keynote speakers are actually introverts? Think about the distance on the stage from the audience - even when you have an engaging speaker who includes the audienc
From Owner to Employee - When Mergers Align With Your Vision
Tenlo's Chief Technology Officer and podcast host, Tessa Burg joined Susan Finch to talk about the recent merger with Mod Op. Tessa talks about the expanded opportunities for their team, their clients
Before You Commit to Creating a Podcast You May Want to Consider These Items
Before You Commit, Know the Answers to These QuestionsWHY ARE YOU DOING THIS? Is it to launch an initiative? Build reputation? Boost egos of your executives or clients? Give value to your existing cl
Programmatic Media Buying Has Changed Everything
We are regularly asked at Funnel Media Group how to jump-start a show's reach into new markets, and reach new audiences. This episode covers advertising, sponsors, and the change in best practices ove