In the US, voting is optional, just like our consumer spending is.
And Trump (maybe unwittingly) has discovered that it doesn’t matter how many people hate you, just how many people love you. Because if your ‘love’ something, then you get out and vote for it. or you’ll get out and buy it.
 
In this short podcast episode, I discuss why great brands will always attract some haters, and we need to learn to embrace that.