With many new ways to advertise to potential customers, we often forget about the oldest and most trusted form. That is referral marketing.
A Nielsen study showed that consumers still thought of ‘word of mouth’ advertising as the most trustworthy. 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about different products.
However, even if you have happy and satisfied customers that love your service, they still might not recommend it to others.
On today’s episode, we’re going to be talking to a business owner who’s driven eight years of growth through referral marketing. I chat with Joseph Sova, Founder and President of Ideal Payroll Service.
Ideal Payroll Service is an Omaha based company that provides payroll processing & human capital management solutions. We are built on personalized service, open communication, and local accountability.
Joe is also a creator and local podcast host of Local Business Talk. Local Business Talk is a talk show that covers local entrepreneurship and business success. We cover topics in our community and learn what it takes to succeed in the world of small and mid-sized business.
Follow Joe’s journey on LinkedIn.