Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is design

Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method.Value alig

Becoming a Trusted Voice: Understanding the SARTO Method Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your exp

In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for

Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy.

How to Improve the experience your customer has with your brand.

The story of YouVersion bible app.

Marketing is not about closing a sale, its about opening a relationship.

What may you think is impossible will one day be possible.

The Importance of Journey Mapping: Brand Strategy