What It Means
Latest Episodes
2018 Predictions: A year of reckoning
Forrester thought leaders Matt Guarini, Keith Johnston, and Sam Stern predict what is going to happen to companies and industries in 2018 and beyond.
2018 Predictions: A Year Of Reckoning
Forrester thought leaders Matt Guarini, Keith Johnston, and Sam Stern predict what is going to happen to companies and industries in 2018 and beyond. - Featuring: Matt Guarini, VP, Research Director, Keith Johnston, VP, Research Director,
The future under the GDPR
With the deadline for GDPR compliance looming in May 2018, Analyst Enza Iannopollo discusses the future under the GDPR — what choices companies can make and which firms should be truly concerned.
The Future Under The GDPR
With the deadline for GDPR compliance looming in May 2018, Analyst Enza Iannopollo discusses the future under the GDPR — what choices companies can make and which firms should be truly concerned. - Featuring: Enza Iannopollo, Analyst -
The economics of data
Data is currency and has value, but the majority of firms have not baked data into their economics. Principal Analyst Jennifer Belissent discusses the dynamic world of data and how companies can use data to drive revenue.
The Economics Of Data
Data is currency and has value, but the majority of firms have not baked data into their economics. Principal Analyst Jennifer Belissent discusses the dynamic world of data and how companies can use data to drive revenue. - Featuring:
The (r)evolution of the CMO and CIO
Research Directors Keith Johnston and Matt Guarini discuss the squeezes, shifts, and strategies for the CMO and CIO in 2018 — and how they can collectively lead change in today's dynamic, consequence-heavy market.
The (R)evolution Of The CMO And CIO
Research Directors Keith Johnston and Matt Guarini discuss the squeezes, shifts, and strategies for the CMO and CIO in 2018 — and how they can collectively lead change in today’s dynamic, consequence-heavy market. - Featuring: Keith Johnston,
The future of marketing (live)
Vice President and Principal Analyst Michael Facemire hosts a panel of his peers — Fatemeh Khatibloo, James McQuivey, and Shar VanBoskirk — to explore the future of marketing.
The Future Of Marketing (Live)
Vice President and Principal Analyst Michael Facemire hosts a panel of his peers — Fatemeh Khatibloo, James McQuivey, and Shar VanBoskirk — to explore the future of marketing. - Featuring: Michael Facemire, Vice President, Principal Analyst,