Building a Remarkable Brand
69 – 5-Minute Focus: You Can’t Be All Things to All People
In today's competitive market there's just no place for a watered-down, one-size-fits-all brand. You need to be uber-focused on a very specific customer type if you want to remain relevant and successful. Today's focus is on defining and delivering amazing experiences to your ideal customer. Because, whether you like it or not, you can't be all things to all people.