Today we are speaking with the ‘OUTLIER’, third culture kid, innovator, conscious consumer, and founder of Buy Less But Better, Alex Rückheim.

Keep listening as we discuss how creativity can be designed out of us and how we need to build and nurture it; the importance of observing the world around us to ask WHY and dig deeper; his 8 year quest to end blind consumerism - to live better with less that lasts longer #buylessbutbetter; and the importance of pausing, reflecting and thinking twice before we make our purchasing decisions to help end blind consumerism.

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