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LinkedIn’s new features under the microscope
What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmanns professional network was created almost 21 years ago (in May 2003) and acquired by Microsoft in 2016. Visionary Marketin
Luxury Venues during the 2024 Paris Olympics
What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic Games are only six months away from now and I was wondering how much of an oppor
The AI ‘revolution’ will not take place
Just like the Trojan war, the AI revolution will not take place*. Todays topic is the inevitablegenerative AI. This is the perfect opportunity for us to discuss what a technological revolution is
CSR: a survival guide for the depressed responsible marketer
How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem as
Surviving the Content Shock In The Age of GenAI
Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called Content creation in the age of AI to help its student
Can GenAI have an impact on CRM?
According to a recent Forresterreport (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer Relationship Management systems and practices. The real que
What are the applications of GIS systems
What are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer that question for us. Geographic information systems and their
A day in the life of a GIS program manager
Visionary Marketing spoke with Catherine Crook senior GIS program manager for Hexvarium to discuss the use of geographic information systems or GIS and its impact on communication networks and th
PIMs at the heart of Customer Experiences
Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled Elevating customer experiences with product experiences, sheds light on how
Behavioral Targeting is the right way forward
A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing. While criticisms of profile-based segmentations are nothing