The Engaging Brand

The Engaging Brand


527 - Effect of Smart Technology On Customer Experiences

March 30, 2015

Smart entrepreneurs understand that digital is stretching from a customer's purchase cycle to their full life - so what does business need to plan for with the increase in 'smart products'?


Anna Farmery discusses the effect of smart technology with Max Burton, founder of Matter. Max believes in "participating in a future that melds technology with art and humanity".