The Engaging Brand

The Engaging Brand


Show 485 - How to Succeed with Your People Decisions

May 11, 2014

The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips and this week Anna Farmery talks to Claudio Fernández-Aráoz about the forthcoming It's Not the How or the What but the Who:  Succeed by Surrounding Yourself with the Best



  • What is the definition of talent?

  • Where the word headhunter comes from and why headhunting does not always work.

  • Why looking for the perfect person to fit a role is wrong - whether for a leadership role or a friendship role in your life.

  • How interviews are a "conversations between two liars"

  • How we need to take responsibility for our own career.

  • How rearing calves taught Claudio a valuable recruitment lesson!

  • The key skill of customer impact - the best skill you can show and find.

  • Have you got a 'forestry strategy' for your company? An inertia on addressing talent problems.


The Listener of the Week is Jarmo Hyperionn, again from Scandanavia - thank you for your iTunes review!


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Don't FORGET that you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob.