The Engaging Brand

The Engaging Brand


Show 478 - Social Media Explained

March 23, 2014

Anna talks with Mark Schaefer about Social Media Explained and so much more...


Also my own new e-book on social leadership will be coming out this week and for subscibers to the Engaging Times you will get it for just 99p. You will receive a social business pdf today as well!


We discuss



  • Why does social media need to be explained?

  • Is social media a cultural rather than technological revolution?

  • How social business is about unlearning marketing techniques.

  • Have our expectations of social media been too high or too low?

  • What is content shock ?

  • Challenge yourself to produce the right quality of social media rather than just a quantity of social media.

  • Personal branding - Moving your connections from weak to strong

  • How social media tools are easy but the social media mindset is hard.