The Engaging Brand
Show 439 - Smart Marketing is about Help not Hype
The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first...
The listener winning an Engaging Brand goodie bag is Christina Lattimer who wins some Harvard Business Gifts as well!
- Stop trying to be amazing and try to be useful with your brand marketing.
- How content marketing is not a reason - being useful is the purpose for content marketing.
- How the business rules have remained constant no matter what new technology is being created.
- How search engine is decreasing in importance from 84% to just over 60% for finding your website.
- How to watch future trends not just what is happening now....e.g. think voice search and how we speak rather than how we write for search engines.
- How companies will be valued via their apps not their brands in the future.
- Will websites eventually become 'defunct'?
- The importance of creating apps that allow customers to make the purchasing decision by making their life better.
- Case studies on how a horticultural firm create youtility.
- The difference in delivering Youtility for B2B to B2C
Remember you can email me at anna@theengagingbrand.com, join me on twitter , Google+ or Facebook.