The Engaging Brand

The Engaging Brand


Show 436 - How to secure great media coverage

May 26, 2013


The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips sees Anna Farmery talking with Rachael Taplin from Blueboo - an online PR academy



Rachael is also offering a special giveaway to listeners - "REVEALED! -  The Shocking Truth Behind The Great PR Scandal" -  Discover 7 proven, high return and FREE PR secrets.



  • Why you should think about traditional PR and press releases?
  • How to get your business press releases noticed by the press.
  • How to create stories that the press will pick up.
  • Why you need to think about what do you want to get out of PR.
  • How you change your thinking to give journalists what they want, rather than information you want to give....
  • How journalists will use you as a case study for media coverage analysis.
  • How you find the journalists and the right contacts for your magazines.
  • What is a media request service?
  • Is there a publishing calander used by journalists or more reactive to recent current news?
  • An online academy to hone your PR skills inclusing media kits, media interviews and press releases

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , join the groups on Google+ or Facebook