The Engaging Brand

The Engaging Brand


Show 434 - What is innovation?

May 12, 2013


The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips sees Anna Farmery and Thomas Wedell-Wedellsborg talking about bringing ideas to life.




  • Why has innovation got such a mystique when as human beings we have always been evolving as a species.

  • What is innovation and why is it aimed at products and services rather than how we create a successful business?

  • How behaviour is a function of personality and environment

  • Do you need to be innovative inside the company before you can be innovative outside in the marketplace?

  • How focus is more important to innovation than freedom.

  • How you should train people in observation.

  • How to stop internal politics from stopping innovation.

  • How customers can persuade management about innovation.

  • Can retail layout be applied to office design to create engagement?