• 
  
• How we must balance survival and discomfort
  
• How a new experience can rewire the brain
  
• How we have 3 brains not 1 and how we have to undertand about the brain to succeed.
  
• How the consumer society changes our brain - it makes us less resilient to discomfort and potentiallly more open to fears.
  
• How stress is increased by being more comfortable.
  
• Do we self-sabotage? Our need for comfort means we reduce our resilience.
  
• Why don't we rely on our logical brain to create better decision making for business? Why does our emotional brain overpower us?
  
• How the microwave has changed our level of discomfort and caused us to want instant gratification.
  
• The Schoen Breathing technique to reduce stress - for free download email Dr Schoen
  
• 15 Ways to manage your comfort zone.
  
• Are humans right to run businesses!
  
• To manage fear - don't avoid fear.
  
• To assess your ability to manage your survival - try this fear/stress questionnaire.
  

Remember to email me your thoughts- anna@theengagingbrand.com or join me on twitter , Google+ or Facebook.