• 
  
• How video online is not the same as other broadcast media such as television
  
• Is television changing because of social media? Does television need to learn how to create a viral video?
  
• The change in user experience by viral videos and You Tube
  
• The concept of the circus sideshow and how that can help you undertand what is a viral video.
  
• The characteristics of viral video...and why it is not about storytelling when marketing in video
  
• Why you need to educate at the beginning of the video
  
• How to create an emotional human emotion to trigger brand engagement
  
• How viral video clips can work when you are hampered by the legal department and branding rules?
  
• Don't tie your video to tightly to your product
  
• Think about the demographic of your audience for viral marketing
  
• Don't recapture reality...capture reality...make video in marketing authentic
  
• How the best viral videos are not be scripted.
  
• How video editing is only to remove clips that are not about setup and payoff.
  
• How there will always be a difference between TV and online video
  

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