The Engaging Brand

The Engaging Brand

Podcast 424 - Marketing on Pinterest

March 04, 2013

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips.


Today Jason Mills and Karen Lacey joins Anna Farmery to talk about how business can use Pinterest as a marteting tool, from their book Pinterest Power. Jason is VP For Advancement at Northwest University in Kirkland Washington and is also the co-founder of Liberty Jane Clothing. Karen is an established author, photographer and conducts daily commentaries on Bloomberg News.

  • How Pinterest is a site about visual discovery.
  • Brand marketing tips on leveraging pride in the product.
  • Do you need to have a tangible product for it to sell?
  • How to sell online through Pinterest.
  • Is Pinterest only useful to cottage industries?
  • How Pinterest is so good for referral traffic - better than Facebook and You Tube! It is the 4th best search engine tool for referral traffic.
  • How to use the gift section of Pinterest for direct selling.
  • How to start on Pinterest and other business ideas.
  • How to effect search on Pinterest through keyword categories for Pinterest boards.
  • How Pinterest is about curating people and curating content.
  • The best times to pin on Pinterest.
  • Examples of best practice on Pinterest.

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