• 
  
• Why personality is so important in social media
  
• How can you 'be yourself' when you are representing a brand?
  
• How it is about a mindset of dealing with people, not just 'personifying a brand'
  
• What is your emotional selling point and how to use it to grow your business.
  
• How to create different linkedIn profile depending on whether you are looking for a job or building a personal brand
  
• The concept of knowledge-casting when social media marketing.
  
• How you need an on-line, off-line and mobile networking strategy.
  
• How segmenting your network can help you grow your business.
  
• How to make the most from Google - if you look after Google they will look after you...
  
• Don't spread your networking too thin.
  
• Why social media is a tactic not a strategy for business networking
  
  

Remember you can email me, anna@theengagingbrand.com, join me on twitter or Google+.