The Engaging Brand
Podcast 418 - Marketing to the Ageing Consumer
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Welcome to the latest and free The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips with host Anna Farmery. Today she discusses with Dick Stroud....
- From a marketing and business perspective is an ageing population a market demographic issue or opportunity?
- How physiological needs need to addressed first for customer experiences.
- Is help for seniors just sensible business  - easy packaging etc.....don't all customers want easy, simple customer experiences?
- If you make the product for the young, you exclude the old...but if you make the product for the old then you include the young.
- Should there be a diversity of age in the marketing department to reflect market segmentation and demographic?
- How product design should be broken down into how the senses operate through the customer journey.
- Are we too focused upon the product design rather than the buying process?
- Is it more difficult to research the ageing consumer and the consumer buying behavior? Are they more polite....what research techniques work best?
- Thinking about lighting and noise in retail to improve customer experience.
- Are we at the tipping point of businesses having to think of their customer profile?
Remember you can email me, anna@theengagingbrand.com, join me on twitter or discuss it on Google+.
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