EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer


373 | Podcast Monetization with Benjamin Shapiro

November 02, 2020

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro. In Part 1 we covered podcast growth techniques. Now, we cover the major points of monetization of a podcast:
*How do you get a sponsor for your podcast?
*What are good models for advertising rates on a podcast?
*How does frequency play into podcast sponsorships?
*What should advertisers know when starting to advertise on podcasts?
*Is CPM going away as a podcast advertising model?