EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer


Latest Episodes

566 | News from the EDGE | Week of 1.30.2023
February 02, 2023

Mordy grabs the captains seat as Erins stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erins away and offer up Ring Dings to everyone

565 | PAAs and Rich Snippets with Mark Williams-Cook
January 27, 2023

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a wa

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook
January 20, 2023

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs moving from keyword search volume to intent volume. They opine on zero-volume keywords, PA

563 | News from the EDGE | Week of 1.16.2023
January 18, 2023

Brands are admitting publicly to using AI to write their content How do you think Google responded? Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI

562 | How Google Has Learned with Voice Search w/ Cindy Crum
January 14, 2023

Were talking voice search, the Internet of Things, and Googles Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict th

561 | News from the EDGE | Week of 1.9.2023
January 11, 2023

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously? Erin, Mordy, and Greg Finn of Marketing OClock take on some great articles from

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum
January 07, 2023

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! Its awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the t

559 | News from the EDGE | Week of 01.02.2023
January 05, 2023

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this inform

558 | Optimizing Search Content Like a Comedian w/ Dan Shure
December 31, 2022

Our final podcast of 2022 doesnt fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian! Dan Shure, the host of Experts on the Wire podca

557 | Finding or Creating Your Podcast Niche w/ Dan Shure
December 27, 2022

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with todays digital consumers. T