EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Latest Episodes

629 | Utilizing Google Analytics 4 w/ Matt Holz
September 29, 2023

Sustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we’re delighted to reintroduce Matt Holz to e

628 | News from the EDGE | Week of 9.25.2023
September 27, 2023

Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that em

627 | Leveraging the New Tools in GA4 w/ Matt Holz
September 22, 2023

Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for mul

626 | News from the EDGE | Week of 9.18.2023
September 20, 2023

Googles At It Again... Googles all over the place! No surprise that they're facing scrutiny for the deals theyve struck that have given them an unfair advantage in the market, but they are now push

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney
September 18, 2023

Content strategies have to adapt with the changing SERP landscape brought on by Googles Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the w

624 | News from the EDGE | Week of 9.11.2023
September 13, 2023

Weve got another great episode in the books for this weeks EDGE news. Google loses the majority of Gen Z search preference It's the rise of TikTok! Some SGE news has unfolded with Google's generati

623 | Navigating the World of Generative Search w/ Natalie Arney
September 08, 2023

Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover whats in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implica

622 | News from the EDGE | Week of 9.4.2023
September 06, 2023

Googles doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little m

621 | Unleashing the Power of AI in SEO w/ Sara Taher
September 01, 2023

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO c

620 | Building a Strong Entity Strategy w/ Sara Taher
August 25, 2023

Sara Taher is a strong presence in the SEO industry, but oh, so humble. Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. W