EDGE of the Web - An SEO Podcast for Today's Digital Marketer

EDGE of the Web - An SEO Podcast for Today's Digital Marketer


Latest Episodes

News from 344 with Sherry Bonelli
February 26, 2020

New Image License Metadata at Google Beta testing is now underway at Google on new ways to display licensing information for material appearing in Google Images. 75 Million Google Maps Reviews GONE via AI and Human Moderation This was an effort by...

344 | 7 Steps to Optimize Google My Business with Sherry Bonelli
February 25, 2020

Claiming your Google My Business is a great way to start optimizing a FREE listing Google provides a lot of companies. If your business has a location address and a phone number then you might already have a GMB without even realizing it… but...

News from 343 with Susan Wenograd
February 19, 2020

YouTube is Beta-Testing New Viewer Applause Feature For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put a clapping animation to appear over videos they...

343 | Mastering Instagram Story Ads with Susan Wenograd
February 18, 2020

When it comes to ad success, it’s important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don’t know about. That is why we...

News from 342 with Robert Rose
February 14, 2020

Google Shopping Ads are Coming to Gmail Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in their campaigns to YouTube, Gmail, and Discover. Data will be reported under the Google Display Network....

342 | The Content Operational Model with Robert Rose
February 14, 2020

Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company website? 2020 is the year to follow the content...

News from 341 with Kim Scott
February 05, 2020

Lazy-Loading for All Images in WordPress 5.4 The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images. Google Search Console Adds New Version of Removals...

341 | Revising Your Radical Candor with Kim Scott
February 04, 2020

Many people in the work space have a hard time with providing feedback without worrying about hurting someone’s feelings. Other times, superiors have a hard time providing feedback in a respectable manner. What if we told you there was a way to...

340 | Natural Language SEO with Dawn Anderson
January 29, 2020

Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer this week to dive deeper into what NLP, natural...

News from 340 with Dawn Anderson
January 28, 2020

The Next SEO Obsession: Dwell Time When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much time users spend on a webpage for going back to the...