Sustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we’re delighted to reintroduce Matt Holz to e

Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that em

Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for mul

Googles At It Again... Googles all over the place! No surprise that they're facing scrutiny for the deals theyve struck that have given them an unfair advantage in the market, but they are now push

Content strategies have to adapt with the changing SERP landscape brought on by Googles Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the w

Weve got another great episode in the books for this weeks EDGE news. Google loses the majority of Gen Z search preference It's the rise of TikTok! Some SGE news has unfolded with Google's generati

Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover whats in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implica

Googles doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little m

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO c

Sara Taher is a strong presence in the SEO industry, but oh, so humble. Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. W