In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, talks with Halley Silver, Director of Online Services at King Arthur Flour, a retailer for flour and baking products.

Halley discusses how one of America's oldest companies uses technologies to sell products online and interact with customers through social media and their online community. She also explains how they are currently working on responsive design for their mobile site and some of the challenges they have faced with programming.

Tune in to find out more!

Length: 18 mins 16 secs

Transcript: Halley Silver from King Arthur Flour